![]() ![]() She told there may even be a political factor at play - as the chain began life in Israel which has copped criticism over its ongoing and often violent feud with Palestine. ![]() ![]() “Chocoholics are respectfully invited to show their support by enjoying a hot chocolate or dessert as the Administrators assess the best solution to ensure Max Brenner Australia’s unique chocolate experience continues to delight millions of Australians in the future.”īusiness trends expert Dr Lauren Rosewarne from The University of Melbourne, said there may be many reasons for the confectionary brand’s Australian decline. “Max Brenner Australia remains open for business as usual at this time,” it read. McGrathNicol is understood to be considering selling Max Brenner or recapitalising the business, which has about 600 staff.Ī statement from the company thanked staff and customers for the support of the business over the years. However, the chain said it will be business as usual until further notice. The company’s directors appointed administrators McGrathNicol to undertake the urgent review and it is unclear how this will affect the chain’s 37 Aussie stores. Fair warning, though: the midtown destination will not be carrying this supersized soufflé.LUXURY chocolate chain Max Brenner is facing an uncertain future as it is plunged into voluntary administration.Ī tough retail climate resulting in sluggish sales and rising costs are understood to be behind the dramatic decision - which was taken on Sunday afternoon. Whether coupled up or not, these treats all sounds remarkably delicious and they will only be available through February 14-so go grab one (or all?) as soon as possible.Īs a reminder, a brand-new Max Brenner location just opened in Times Square as well-because we clearly need a chocolate-filled shop in every neighborhood. Patrons can also opt for the Lovers Pie, prepared with vodka, Grand Marnier, orange and lemon juices, strawberries, lemon lime soda and garnished with white chocolate caibos. The Love Potion is made with strawberries, vanilla vodka, vanilla ice cream and creme de cacaco while the Kentucky Kiss, also boasting fresh strawberries, features bourbon whiskey, maple syrup, lemon juice and a splash of club soda. The Valentine's Day menu also includes three "romantic" cocktails, each one costing $14. The price tag? An equally large $38.Īlso currently on offer is a red velvet soufflé ($15), made with milk chocolate and mascarpone cream and served with an iced milk shot, strawberries and vanilla ice cream the Max French toast waffle ($16), infused with cookie butter and topped with fresh vanilla cream-also served with vanilla ice cream and the chocolate tiramisu ($16), made with espresso-soaked ladyfingers, mascarpone cream, red berries and a layer of chocolate truffle. The dessert is served with a jar of strawberries and whipped cream, plus milk chocolate choco pops, a side of hot chocolate ganache and a flask of strawberry sauce. The aptly named Giant Chocolate Soufflé weighs over two pounds and is now available at the Union Square destination as part of the special Valentine's Day menu. Leave it up to the chocolate gurus at Max Brenner to create the largest chocolate soufflé in New York City. ![]()
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